Chipotle Picks Taco Bell chief executive officerBrian Niccol to Be Its Fresh Chief

02/13/18 04 |44 PM ESTBy Julie JargonChipotle Mexican Grill Inc. on Tuesday going to name Taco Bell chief executive officerBrian Niccol its following chief executive, tapping a fast-food veteran to have a try to revive the struggling burrito chain. Mr. Ells said Mr. Niccol's "expertise in digital technologies, restaurant operations & branding make him a good fit for Chipotle." Mr. Niccol have to too get along by Mr. Ells, who has been described by people who know him as a hands-on leader & a perfectionist. As marketing & innovation chief of Taco Bell at the time, Mr. Niccol repositioned the chain as a youthful lifestyle brand. Mr. Niccol is too known at Taco Bell for welcoming ideas from employees, including its restaurant workers.

Chipotle Poaches Taco Bell Boss to Be Its Fresh CEO

The struggling burrito restaurant chain has poached the highest executive at Yum Brands' (yum)Taco Bell, Brian Niccol, to be its Fresh chief executive. Niccol, who has been chief executive officerof the immensely successful Taco Bell chain ever ever 2015, going to replace Chipotle founder Steve Ells on March fifth, the Inc. said on Tuesday. Ells, who co-founded the 1-time Wall Street darling in 1993, said in November he would step drop after Chipotle found a CEO. At Taco Bell, Niccol was instrumental is giving the chain a hipness & place in pop culture it hadn't formerlyenjoyed. He too introduced things such as breakfast, cell Phone ordering & payments at Taco Bell.

Chipotle looks to fast-food chain Taco Bell for following CEO

referring to FILE- In this June nine, 2015, file picture, Taco Bell chief executive officerBrian Niccol speaks during an interview at The Associated Press in N.Y.. (Mark Lennihan, File/Associated Press)N.Y. — Chipotle, hoping to rebuild its business after a series of food security scares, has named an executive from fast-food chain Taco Bell as its following CEO. Brian Niccol, chief executive at Yum Brands Inc.'s Taco Bell chain for 3 years, going to begain at Chipotle following 30 days. He'll be tasked by helping Turn around around the burrito chain, that has long positioned itself as a intensify from fast food. Chipotle has been trying to beat back customers to its restaurants ever ever 2015, while its discounts plunged after an Ecoli outbreak.

collected by :Lucy William