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Chipotle Still Trying to Recover From Norovirus and E. Coli Outbreaks (Watch)
Chipotle Still Trying to Recover From Norovirus and E. Coli Outbreaks (Watch)
Chipotle is still trying to bounce back after those norovirus and E. coli outbreaks that hurt the company's sales over the past year.So far, the company has given away free burritos, started a rewards program and even offered free drinks to students after classes.But none of those efforts have been able to get the food chain's sales back to where they were.
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Chipotle Seeks to Win Back Customers After E. Coli Outbreak
Chipotle Seeks to Win Back Customers After E. Coli Outbreak
Chipotle is making another push to convince people that its food won't make them sick, with plans to run more newspaper and digital ads outlining the safety steps it has taken since last year's E. coli outbreak.The ads beginning Wednesday will be an open letter from co-CEO Steve Ells, who also recorded a video that will be promoted online.The move underscores the Denver-based company's struggle to rebound from a series of food scares and extinguish any doubts that its burritos and bowls are safe to eat.
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Chipotle Ads Focus on Food Safety Measures After E. Coli
Chipotle Ads Focus on Food Safety Measures After E. Coli
+ READ ARTICLEChipotle's been a little under the weather for the past year or so, and it's hoping a new focus can turn things around.The beleaguered brand is making food safety its top priority, and it wants to make sure customers know it.Since the first of a series of E. coli, salmonella and norovirus outbreaks swept Chipotle Mexican Grill restaurants across the country starting in the second half of 2015, the chain went from being millennials' favorite fast-food alternative to a lunchtime pariah.
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