Campaigners have argued that the existing ban does not cover many TV programmes which are popular with youngsters, but not specifically aimed at children. Adverts for junk food and sweets will be banned from hit TV shows including The X Factor, Hollyoaks and Britain's Got Talent under Labour plans to tackle childhood obesity. But Tory public health minister Nicola Blackwood said Mr Corbyn's "nonsensical" economic ideas would leave the country short of funds to pay for services. Ms Blackwood said: "Reducing childhood obesity is vital. Labour said the "scandal" of poor health in children was a "growing and urgent challenge" which needed radical action.
Labour pledges to ban junk food ads on TV before watershed
The plans include introducing an "index of child health" to measure progress against international standards; requiring all government departments to have a child health strategy; and creating a £250m annual child health fund to support it, paid for by cutting management consultancy costs in the NHS. Blackwood said: "Reducing childhood obesity is vital. Public health minister Nicola Blackwood dismissed the plans – although declined to outline any further steps Theresa May's government planned to take to tackle childhood obesity. The move is among a series of measures aimed at halving childhood obesity within a decade, and making the UK "the healthiest country in the world to grow up in." Shadow health secretary Jonathan Ashworth said: "The scandal of child ill-health is a long-standing, growing and urgent challenge.collected by :Lucy William
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