As it stated in usatoday
Chipotle cooks up food safety program in move to win back customers
Chipotle cooks up food safety program in move to win back customers
More woes for the Chipotle chain.(Photo: Alan Diaz, AP)A year after an E. coli crisis outbreak caused Chipotle to shut down some restaurants, the fast-casual food chain is promoting its updated food safety program to win back customers.The Mexican food restaurant on Wednesday took out full-page advertisements in national newspapers including USA TODAY and The Wall Street Journal and posted a video and explainer on its website.
https://player.vimeo.com/video/183028766
in addition fox6now
Chipotle founder touts improvements to food safety
Chipotle founder touts improvements to food safety
× Chipotle founder touts improvements to food safetyNEW YORK — The founder of Chipotle is trying to reassure customers that it's safe to eat the food.In a video posted Wednesday to the Chipotle website, Steve Ells says he's made good on his promise to improve food safety protections, including advancements in farming, stricter restaurant inspections and a system that tracks ingredients through the supply system.Outbreaks of E. coli, norovirus and salmonella sickened hundreds of customers beginning last year.
by the same token on chicagotribune
Chipotle makes new push to convince people its food is safe
Chipotle makes new push to convince people its food is safe
Chipotle is making another push to convince people that its food won't make them sick, with plans to run more newspaper and digital ads outlining the safety steps it has taken since last year's E. coli outbreak.The ads beginning Wednesday will be an open letter from co-CEO Steve Ells, who also recorded a video that will be promoted online.The move underscores the Denver-based company's struggle to rebound from a series of food scares and extinguish any doubts that its burritos and bowls are safe to eat.
No comments:
Post a Comment