Chipotle Explains Food-Safety Practices in New Ad Campaign : wsj

as declared in wsj

Chipotle Explains Food-Safety Practices in New Ad Campaign

Chipotle Explains Food-Safety Practices in New Ad Campaign

ENLARGE Workers prepare food at a Chipotle store in Billerica, Mass., in March.The restaurant chain is running ads Wednesday to try to convince customers that its food is safe.Photo: Rodrique Ngowi/Associated PressNearly a year after two E. coli outbreaks sickened dozens of its customers in several states, Chipotle Mexican Grill Inc. CMG -0.37 % still is trying to convince people that they can trust what's in their burritos.


besides consumerist

Chipotle Shows Off New Food Safety Measures In Effort To Win Back Customers – Consumerist

Chipotle Shows Off New Food Safety Measures In Effort To Win Back Customers – Consumerist

Still reeling from a string of food-borne illnesses in 2015, Chipotle is making a big public push to alert customers to its improved safety measures.The Wall Street Journal reports that the new Chipotle marketing campaign is focused on bringing customers back to the fast casual restaurant by highlighting the company's steps to increasing food safety at restaurants in recent months.The ads employ an "open letter" format, with CEO Steve Ells elaborating on how the company has turned things around in the kitchen.


let alone fortune

Chipotle Mexican Grill's New Ads to Convince People Food Is Safe

Chipotle Mexican Grill's New Ads to Convince People Food Is Safe

Chipotle founder and Co-CEO stepped in front of a camera in a bid to win over weary diners that still aren't hankering for the chain's once-popular tacos and burritos.In a video that the Mexican burrito chain unveiled on Wednesday, a contrite Ells admits that last year, the fast-casual restaurant chain "failed to live up to our own food safety standards, and in so doing, we let our customers down.At that time, I made a promise to all of our customers that we would elevate our food safety program."The video—as well as an outline of eight key food safety advancements that Chipotle cmg claims it has made—is the latest move by the chain to try to win back trust it had lost in the wake of a poorly handled a prolonged E. Coli crisis that started almost a year ago.