as mentioned in necn
Chipotle Seeks to Win Back Customers After E. Coli Outbreak
Chipotle Seeks to Win Back Customers After E. Coli Outbreak
Chipotle is making another push to convince people that its food won't make them sick, with plans to run more newspaper and digital ads outlining the safety steps it has taken since last year's E. coli outbreak.The ads beginning Wednesday will be an open letter from co-CEO Steve Ells, who also recorded a video that will be promoted online.The move underscores the Denver-based company's struggle to rebound from a series of food scares and extinguish any doubts that its burritos and bowls are safe to eat.
by the same token on time
Chipotle Ads Focus on Food Safety Measures After E. Coli
Chipotle Ads Focus on Food Safety Measures After E. Coli
+ READ ARTICLEChipotle's been a little under the weather for the past year or so, and it's hoping a new focus can turn things around.The beleaguered brand is making food safety its top priority, and it wants to make sure customers know it.Since the first of a series of E. coli, salmonella and norovirus outbreaks swept Chipotle Mexican Grill restaurants across the country starting in the second half of 2015, the chain went from being millennials' favorite fast-food alternative to a lunchtime pariah.
by the same token on time
Chipotle Customer Who Got E. Coli Asks for Free Burritos
Chipotle Customer Who Got E. Coli Asks for Free Burritos
If this isn't brand loyalty, nothing is: A Chipotle customer who was sickened in the E. coli outbreak last year asked for some free burritos as part of her legal settlement with the fast food chain.The company agreed and sent her "a couple dozen" coupons for free burritos, according to her lawyer.The overall claim is still being resolved, and the woman's medical bills from the infection total about $40,000—but she still wants Chipotle burritos.
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