as informed in usatoday
Chipotle cooks up food safety program in move to win back customers
Chipotle cooks up food safety program in move to win back customers
More woes for the Chipotle chain.(Photo: Alan Diaz, AP)A year after an E. coli crisis outbreak caused Chipotle to shut down some restaurants, the fast-casual food chain is promoting its updated food safety program to win back customers.The Mexican food restaurant on Wednesday took out full-page advertisements in national newspapers including USA TODAY and The Wall Street Journal and posted a video and explainer on its website.
https://player.vimeo.com/video/183028766
furthermore nrn
Chipotle refocuses message on food safety
Chipotle refocuses message on food safety
Chipotle Mexican Grill Inc. launched a marketing effort Wednesday outlining the scope of its food-safety improvements, with the goal of convincing consumers the chain's food is safe to eat.In a video on the Denver-based chain's website and in full-page ads in several newspapers, Chipotle founder, chairman and co-CEO Steve Ells described eight ways the chain has boosted food-safety protocols.Our Food Safety Advancements from Chipotle Mexican Grill on Vimeo.
https://player.vimeo.com/video/183028766
additionally cnn
Chipotle founder touts improvements to food safety
Chipotle founder touts improvements to food safety
The founder of Chipotle is trying to reassure customers that it's safe to eat the food.In a video posted Wednesday to the Chipotle (CMG) website, Steve Ells says he's made good on his promise to improve food safety protections, including advancements in farming, stricter restaurant inspections and a system that tracks ingredients through the supply system.Outbreaks of E. coli, norovirus and salmonella sickened hundreds of customers beginning last year.
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