according to wsj
Chipotle Explains Food-Safety Practices in New Ad Campaign
Chipotle Explains Food-Safety Practices in New Ad Campaign
ENLARGE Workers prepare food at a Chipotle store in Billerica, Mass., in March.The restaurant chain is running ads Wednesday to try to convince customers that its food is safe.Photo: Rodrique Ngowi/Associated PressNearly a year after two E. coli outbreaks sickened dozens of its customers in several states, Chipotle Mexican Grill Inc. CMG 0.89 % still is trying to convince people that they can trust what's in their burritos.
additionally foxbusiness
Chipotle Makes New Push to Regain Trust on Food Safety
Chipotle Makes New Push to Regain Trust on Food Safety
Nearly a year after two E. coli outbreaks sickened dozens of its customers in several states, Chipotle Mexican Grill Inc. still is trying to convince people that they can trust what's in their burritos.Continue Reading BelowIn a marketing campaign beginning Wednesday, the company proclaimed that it is tracing ingredients back to the farm, blasting pathogens off chorizo with high-powered water jets and requiring restaurant managers to receive food-safety certification.In the months after the outbreaks, which included salmonella in Minnesota, norovirus in California and Boston, and E. coli in 14 states ranging from Oregon to Delaware, Chipotle tried to win back customers with free burritos and a loyalty program that rewarded repeat visits.
furthermore fortune
Chipotle Mexican Grill's New Ads to Convince People Food Is Safe
Chipotle Mexican Grill's New Ads to Convince People Food Is Safe
Chipotle founder and Co-CEO stepped in front of a camera in a bid to win over weary diners that still aren't hankering for the chain's once-popular tacos and burritos.In a video that the Mexican burrito chain unveiled on Wednesday, a contrite Ells admits that last year, the fast-casual restaurant chain "failed to live up to our own food safety standards, and in so doing, we let our customers down.At that time, I made a promise to all of our customers that we would elevate our food safety program."The video—as well as an outline of eight key food safety advancements that Chipotle cmg claims it has made—is the latest move by the chain to try to win back trust it had lost in the wake of a poorly handled a prolonged E. Coli crisis that started almost a year ago.
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